Three chapters. Hover any line to see that page, click it to go there.
Credentials
Certificates
0
Certificates
0
Academies
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Worked with
In their words
Testimonials
Example wording, written to show the shape. Replace with quotes you have permission to publish.
About Extol
We build the work, not the slides about it.
Example figures. [Replace with real numbers]
2023
Founded
27
Systems live
3
Countries served
Fixed
Price, agreed up front
The problem
What is the most selling sales / revenue solution?
Leads in
A conversation
Reply took three days
Research never happened
Follow-up sat in drafts
Agent 01
LinkedIn Manager
Reads every profile, writes a personal note, and grows your network while you work.
Agent 02
Lead Magnet Agent
Finds businesses in their first week, researches each one, and writes the email.
Agent 03
AI Social Media Manager
Writes and designs the post every morning. Nothing goes out until you approve it.
Agent 04
Finance Handler Agent
Turns a sales call into a priced proposal before the client forgets the call.
How we work
How we build an agent team.
Shadow the work
Map
Split the work
Design
Agent team
Guardrails
Handover
We watch the job being done Every tool, step and decision written down
Rules become plain code Judgement goes to an agent Nothing else gets AI
One agent per job Each with its own tools and limits Tested on real work first
Approve in Slack before it acts Fit scores before anything sends Every action logged Weekly numbers, automatically
Runs in your own n8n, Airtable and CRM. You own all of it.
How every system is built
Skip a layer and you have a demo.
Surface
Where does your team's time actually go?
Agent
Which part of it needs judgement?
Logic
If it can be written down, why is a person doing it?
Data
Where does the truth live?
Everyone wants to start with the agent. It's the last thing we build.
The agent library
Agent Infrastructure
Your team works nine to five. The agents don't.
00
06
12
18
24h
LinkedIn Manager
Through the working day
Lead Magnet Agent
Every five minutes, all night
AI Social Media Manager
9am, every day
Finance Handler Agent
After every sales call
Your team
Nine to five
Illustrative day
01
LinkedIn Manager
It reads the profile before it says hello. Your network grows while you do something else.
What it does
Works through a targeted list of 2nd and 3rd-degree contacts
Writes a personal note from what's on each profile
Logs every request: queued, sent or failed
Output
Personal connection requests, and a growing network
[X]%Invites accepted
02
Lead Magnet Agent
Finds new businesses the week they open. Writes to each one like a neighbour, not a list.
What it does
Checks every morning for newly registered businesses
Researches each one and writes a personal email
Only sends when the fit score is 5 or more
Output
Researched, scored emails queued in Instantly
57.4%Open rate
03
AI Social Media Manager
Writes and designs a post every morning. Nothing goes out until you tap approve.
What it does
Picks the day's source: case study, news or industry
Writes the post and designs the image
Waits in Slack for approve or reject
Output
Approved posts, published to LinkedIn
+326%Impressions in 90 days
04
Finance Handler Agent
Turns a sales call into a priced proposal before the client forgets the call.
What it does
Reads the sales call transcript
Pulls out goals, scope and fee range
Typesets a branded PDF and saves it to Drive
Output
A priced proposal, ready to send
6Branded pages, every time
Case 01 · How it works
LinkedIn Manager
01Reads every profile before it knocks.
02Only asks people one step away.
03Writes each note for one person.
04Counts every request, sent or not.
The output
Every morning, a few more of the right people know your name.
LinkedHelper
Campaign #3
Invite 2nd and 3rd-degree contacts
Queued
Successful
Failed
Running
Connect
Message
Add a note to your invitation
Personal note · under 300 characters
Cancel
Send
Rebuilt from a screen recording of the live campaign. Names and photos removed.
Case 01 · The note
What goes into every note.
People accept requests that read like a person wrote them. Every note follows the same four-part shape, filled in from the profile.
Connection request · personal note
Hi {first name},I'm running a small venture in London, Extol Affiliates,doing everything from lead generation to operations myself.I'd love to connect and hear how you've scaled your work.
/personalise
/introduce
/research
/curiosity
320
Invites sent
38%
Accepted
27
Conversations
Example figures for one month. [Replace with real campaign numbers]
Note structure taken from the live campaign. Personal details replaced with {placeholders}.
Case 02 · How it works
Lead Magnet Agent
01Finds businesses in their first week.
02Reads the site before it writes.
03Writes one email for one company.
04Scores the fit, then decides to send.
Businesses registered this week
Reads the site
Researches the business
Writes the email
Fit score 5 or more
Left alone, and logged
Sent, one at a time
Case 02 · What it produced
Written for one business. Opened by more than half.
61
Sequences started
57.4%
Open rate · 35 opened
1.6%
Click rate · 1 clicked
Source: Instantly dashboard, 29 March to 29 April 2026
Lead record
[New food business] · London E1
Food and beverage · registered this week
98
Fit
Source
Companies House, incorporated this week
Opener
"Noticed you're setting up on [street]. Congratulations on getting registered."
The cost
What going cash-only could cost a new takeaway in its first month
Objection
No monthly fees or contracts, just a small fee per sale
Why this week
Sorted before opening day, not after
Ready to send
The real workflow · hover to enlarge
Every email has five parts
A local, specific opener
What they're losing today
The objection, answered first
A reason to act this week
A fit score, so weak leads never send
Lead details anonymised. [Confirm whether the client can be named]
Case 03 · How it works
One approval click between a fresh story and a published post.
/taste
The brand's eye: what it posts, and what it never would
Case study day · our own work
News day · NewsData.io
Industry day · Perigon
Writes the post
Higgsfield
Designs the image
Higgsfield
Saved for review
Slack
Post this?
ApproveReject
Rejected: logged, then sent for review
Multi-channel publishing
LinkedIn · Instagram · Facebook · Threads
Or drop your own reference in Slack
Case 03 · What it produced
Up 326% in 90 days.
5,515
Impressions · +326.2%
1,618
Members reached · +291.8%
7.5k
5k
2.5k
0
30 Jan
27 Feb
27 Mar
29 Apr
5,515
Cumulative LinkedIn impressions, redrawn from LinkedIn analytics. Change is against the previous 90 days.
Case 04 · How it works
A deal is warmest the hour after the call.
So the proposal starts writing itself.
Call transcript
Adam
Client
Adam
Client
Adam
Client goalsKey considerationsSuccess metricPages and scopeFunctionalityFee range
Every call lands in Airtable as structured fields, then becomes a finished, on-brand PDF. These pages are real output, generated for Shaka Studio with the client's details removed.
ClientStatusProjectGoal extracted
Client AExtractedNew websiteAttract architects and freelance talent
Client BExtractedBranding and websiteLook like a private bank, not an estate agent
Client CExtractedNew brand and websiteScale the business quickly
Redrawn from the Airtable base. Client names removed.
01
Cover
02
Goals and outcomes
03
Deliverables
6
Pages, fully branded
8
Fields pulled from each call
[X] min
Call to PDF
Client name and company blurred.
The shift
One person can run a company now.
Extol already runs this way. Work is assigned to agents by name: outreach to one, research to another, proposals to a third. Two people hold the client relationships. The agents hold everything around them.
Knowledge used to be the moat. Now anyone can hire it.
Time
The repetitive work stops landing on people
Speed
Replies go out in minutes, not days
Reliability
The follow-up happens every time
Clarity
One place shows what is working
The work we want
Who this is for, and who it isn't.
Every team has a sentence that starts "every week we spend hours on". We want the end of it.
The founder who does everythingOne agent gives you a day a week back
The people doing the work of tenThe gap gets filled by agents, not hires
The person who answers every emailReplies go out before you open the inbox
The owner everything waits forNothing sits still until you get to it
The best person on the team, stuck in adminThey get their week back, you keep them
Teams with time to spare
Why Extol
We'll tell you when AI is the wrong answer.
It often is.
Fixed price
You know the number before we start.
No lock-in
It's your system, in your accounts.
Built, not pitched
You see it working, not a slide deck about it.
One team
The people who scope it build it.
Rent a tool and you're a customer. Own the system and it's part of the business.
Contact
Thirty minutes. No deck.
We'll map how the work moves through your business and show you where an AI agent pays for itself, and where it doesn't. You keep the map either way.
