01
Finds businesses in their first week.
New incorporations from Companies House, picked up the week they register.
Case study · 02 · Lead Magnet Agent
Written for one business. Opened by more than half.
Finds new businesses the week they open. Writes to each one like a neighbour, not a list.
61
Sequences started
57.4%
Open rate, 35 opened
1.6%
Click rate, 1 clicked
Source: Instantly dashboard, 29 March to 29 April 2026.
The problem
The best time to reach a new business is the week it opens.
The agent checks for newly registered businesses every five minutes, all night. It reads each one’s website, researches the business, then writes a single email for that company.
Every email has five parts: a local, specific opener, what they are losing today, the objection answered first, a reason to act this week, and a fit score. Below a score of five, the lead is left alone and logged, so weak leads never send.
How it works
How it works.
02
Reads the site before it writes.
The business’s own website and details become the research.
03
Writes one email for one company.
A local opener, the cost of waiting, the objection answered, and a reason to act this week.
04
Scores the fit, then decides to send.
A fit score of five or more sends, one at a time. Anything lower is left alone and logged.
The detail
What it looks like
“Noticed you’re setting up on {street}. Congratulations on getting registered.”
Opener from a real lead record for a new food business in London E1, fit score 98. Lead details anonymised.
What it runs on
n8n, Apify, Airtable, Gemini, Instantly, in the client’s own accounts.
Related services
Next step
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